TREVOR GRADY

Creative Director, Director, Copywriter

My name is Trevor and I'm a copywriter and marketer. I specialize in television and radio advertising, website content creation, commercial production, digital marketing and brand strategy.

If you'd like to see some of my work, it's that way. 👇

IDEAL YOU HEALTH CENTER

Online Lead Generation

Michigan weight loss company Ideal You Health Center needed a way to increase top-of-funnel leads online. I designed an online health quiz that engaged users and sent them personalized results.

Over the next quarter, online leads increased by over 1,300% and sales increased 36%.

MAJIC WINDOW

Television Campaign

Concept and Copy by Trevor Grady.

Concept and Copy by Trevor Grady.

OURTUNEZ MUSIC

Interactive Experience

The Ourtunez Slodown was an interactive media experience at the Detroit Hoedown, which promoted streaming music app Ourtunez. Guests were prompted to download the app and share it on Facebook in order to participate in the "Ourtunez Hoedown Slodown."

Ourtunez gained over 6,000 app downloads onsite, and an additional 1,000+ from organic social sharing. Yee-haw!

A PARTICULAR

SET OF SKILLS

ALL RISE

For "The Creative Director's Pledge"

​

I pledge allegiance to The Client.

I pledge to follow the Big Idea, wherever it may lead.

I pledge to never refer to myself as a guru, ninja, wizard, rockstar, et al.

I pledge to keep one eye focused on the details, and the other on the big picture

(it looks silly, but it works).

I pledge to get tastefully intoxicated at the team Christmas party.

Most of all, I pledge to deliver fresh, engaging creative that inspires, motivates and engages.