[Scroll down to meet me]
HI,
I'M TREVOR.
TREVOR GRADY
Creative Director, Director, Copywriter
My name is Trevor and I'm a copywriter and marketer. I specialize in television and radio advertising, website content creation, commercial production, digital marketing and brand strategy.
If you'd like to see some of my work, it's that way. 👇
IDEAL YOU HEALTH CENTER
Online Lead Generation
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Michigan weight loss company Ideal You Health Center needed a way to increase top-of-funnel leads online. I designed an online health quiz that engaged users and sent them personalized results.
Over the next quarter, online leads increased by over 1,300% and sales increased 36%.
MAJIC WINDOW
Television Campaign
Concept and Copy by Trevor Grady.
Concept and Copy by Trevor Grady.
OURTUNEZ MUSIC
Interactive Experience
The Ourtunez Slodown was an interactive media experience at the Detroit Hoedown, which promoted streaming music app Ourtunez. Guests were prompted to download the app and share it on Facebook in order to participate in the "Ourtunez Hoedown Slodown."
Ourtunez gained over 6,000 app downloads onsite, and an additional 1,000+ from organic social sharing. Yee-haw!
COMMERCIAL GALLERY
ALL RISE
For "The Creative Director's Pledge"
I pledge allegiance to The Client.
I pledge to follow the Big Idea, wherever it may lead.
I pledge to never refer to myself as a guru, ninja, wizard, rockstar, et al.
I pledge to keep one eye focused on the details, and the other on the big picture
(it looks silly, but it works).
I pledge to get tastefully intoxicated at the team Christmas party.
Most of all, I pledge to deliver fresh, engaging creative that inspires, motivates and engages.
We call this,
"Young Director Face"
